Wordsmith
I have never been much of a wordsmith, as I am often in a hurry to exchange ideas or find out more about a different culture. I know, I know. Not being precise in your wording and grammar can lead to misunderstandings and worse. What could be worse? Well, “worse” could be total incomprehensibility. I am not talking about the “spin” kind of incomprehensibility, like when a spokesman for the United States government can’t get the words “we use torture” over his lips, but rather the “what the hell are they on about” kind of incomprehensibility. I am absolutely positive that I from time to time mangle whatever language I am writing or speaking as well, but I know my limitations and would never claim that I am infallible. English is an international language and is mangled on a daily basis by people that tend to equate “familiar” with “fluent”. There are a number of books that have been written with anecdotes about how other nationalities mangle the English language.
One of my favorite stories on this topic comes from my brother in law. He told me about a small Danish turnkey dairy company that was very successful in Europe, but wanted to expand their horizons. The head of the company went down to the local copy shop (!) where the company got their folders and brochures printed. He asked the owner of the copy shop if he couldn’t drum up some sort of English language campaign for the company. “Yes, yes, English is my best” says the owner of the copy shop and the rest is history, as they say. The copy shop owner made a fundamental linguistic mistake. He mistook the use of “construct” and “erect” in the English language. The title on the campaign brochures should have been “construction all over the world”, but instead was “erections all over the world”. While this was an obvious mistake, it none the less attracted much attention, for obvious reasons, and helped garner a steep increase in business for the company.
The story never fails to be an ice breaker in the right company. It is a reminder of what we all have in common as people, regardless of race, culture or religion.